Cloud Storage and The Innovator's Dilemma

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Too many think of cloud storage as just another or the next type of storage.  As usual with this view, it is associated with a view that the "next" storage type is bigger, faster and cheaper.  Because each generation of storage is always bigger, faster and cheaper.  As such, proponents of this view generally believe that access via traditional approaches, like WebDAV, NFS, cifs and others, is a critical capability.  Some may even argue that Web Services APIs are not the critical differentiation of Cloud Storage.  We disagree.

Cloud storage is a radical change.  It enables new application types.  The critical capability for cloud storage is a Web services API access, revealing the full promise of SOA (Service Oriented Architecture).  Second, the services that are revealed by the API access go far beyond "put" and "get".  Anytime and anywhere access, tagging, sharing and collaboration, geo storage via a single namespace, and policy management of storage are some of the services that the new applications will expect to find in the storage clouds they chose.  Also, storing massive amounts of data in the cloud and having these services available to act on all the data is required.

Finally, traditional access serves a specific role, to get legacy applications connected to the cloud.  Why, so that their data can easily enter the cloud and immediately take advantage of Cloud Storage services.  That's the primary requirement for supporting traditional access.  So, if you are thinking your Cloud Storage choice is driven by traditional access requirements, you are viewing Cloud Storage via the lens of traditional storage types, and you may ultimately be disappointed with your decision.  If your selection of Cloud Storage is based on exposing your stored data to SOA and new services capability, with storage that is abstracted from processing, then you will have made the appropriate strategic decision.

So, the innovators dilemma, is the thought that traditional access to a big back store is the critical issue associated with Cloud Storage selection.  Second, that the evaluation point is traditional access, storage size and performance, at a new price point.  That is the traditional approach.  That is the next step, and traditional storage providers will push to make this the list of requirements for what you  should buy.  It is simply the next turn of the crank in the storage world, the next  evolutionary step in storage.  It is not Cloud Storage.  

That is the way storage was.  Cloud Storage is about SOA, Web services APIs and advanced services revealed by these APIs, delivered via an abstracted storage solution, over a network, at low cost, for a large amount of storage.  As new applications arrive on the scene, powered by Cloud Storage, this will rapidly signal that something fundamental has happened.  A new storage type, driving new and creative applications, will allow for the creativity and skill of application developers to economically deliver the next generation of capabilities.  These new applications will require Cloud Storage, and the advanced services the storage cloud can deliver.  If all you want is bigger, faster, cheaper, you can solve your problem without a cloud, but you can solve this same problem with a cloud, and prepare yourself, and your data, for the future.

ALSO: Download the Cloud Storage Toolkit for Service Providers >>

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Mezeo's Steve Lesem explains how Cloud Storage is a disruptive innovation:The common assumption is that the traditional IT vendors will be disrupted by cloud computing offerings from Amazon and Google.  The truth is, Amazon and Google may eventual... Read More

2 Comments

Steve,

I've been writing about storage for a decade, and I totally agree with you. Cloud storage represents a fundamental change at least, and a revolution at most, in enterprise storage (for example, see http://blog.fosketts.net/2008/09/28/we-need-storage-revolution/).

Sure, we can use traditional protocols like SMB and NFS to access cloud storage. But the real power lies in tight integration between this new type of storage and the next generation of enterprise applications.

You're right also in pointing out that we have an innovators' dilemma here, trying to push new access methods into a world that is not yet ready for them. Perhaps those NAS-to-cloud offerings are a good idea after all?

Stephen

Stephen, thanks for your observations.

Cloud loading is where its at, because once the data is in the cloud, and tagged, and available with a variety of services, then the application world will begin to react. Cloud storage is not another way to make storage cheaper, it is a new way to enable more powerful applications, which will, in turn, create productivity opportunities, new and better decision systems, more information that is available in more ways.

Steve

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This page contains a single entry by Steve Lesem published on July 19, 2009 2:25 PM.

Cloud Computing and ITIL: Service Delivery and Cloud SLAs was the previous entry in this blog.

Disrupting Microsoft: Google migrates Microsoft customers to the Cloud is the next entry in this blog.

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