The Cloud Storage User Experience: Business & Consumer - What's the Difference?

| Comments | 2 TrackBacks

The way ahead tells us that the lines between the business and the consumer experience are blurring.  We saw that, for example, in the Bechtel case study we blogged about. 

Bruce MacVarish tells us a good portion of this story, and his diagram is a good indicator of where we're headed. 


businessconsumer.gif


Add to this the voice of our friend Tim O'Reilly, who's been telling anyone who will listen that "it's time to start thinking of the phone as a first class device for accessing web services, not as a way of repurposing content or applications originally designed to be accessed on a keyboard and big screen." 

I can't agree with him more. 

So where are we today? 

What does the cloud user experience look like at this point in our journey?


The basic promise of cloud computing: instant access to your data anytime, anywhere, on any device, is already a reality:

storagecloudexperience.gif

Here are some of the must-haves as we see it for the end-user experience, be it business or consumer:


  • Upload multiple files of any type: (documents, presentations, PDFs, Website images, videos, music and more) Files of any type and size can be uploaded, stored and instantly shared.
  • Real-time access to stored files, with trusted service providers hosting your data.
  • Collaborate and share files with anyone--inside and outside an organization. Users must be able to securely share files with vendors, customers, family and friends, all without having to have an account or moving files from their stored location. Control of  customer data is where it belongs - with the customer.
  • Hierarchical and tag-based file organization: hierarchical and tag-based file system organization and storing with library file views for easy search and retrieval.
  • Permission Management: Role-based permission management and share expiration lets you manage your private and public shared data.
  • Notifications: Account holders and non-account holders get notifications when files/folders are shared or when they have been assigned to a collaborative project. Notifications of shares to non-account holders leverage a viral marketing element to invite recipients to get involved.
  • Publish-able URLs: users must have the capability to generate public URL links to share and publish files on forums, blogs and websites (of course, they must also be able to share files securely, in private).
  • End-to-end security: data must be secure both in transit and at rest.
  • Data security and control: use 256 bit AES encryption for each stored file with SSL encryption for files in transit. That takes care of the basic security fears for business users and consumers. Why should one be less secure than the other?
  • Online restoration of deleted files: Users should be able to delete and restore files right from the web.
The good news? We can do that today.

And what's next? 

Here's what O'Reilly says about the future of mobile:

a sensor-rich device with applications that use those sensors both to feed and interact with cloud services. The location sensor knows you're here so you don't need to tell the map server where to start; the microphone knows the sound of your voice, so it unlocks your private data in the cloud; the camera images an object or a person, sends it to a remote application that recognizes it, and retrieves relevant data. All of these things already exist in scattered applications, but eventually, they will be the new normal.

Get ready. The cloud user experience promises to change the way we live and work.

Side note:
We'll also be discussing the semantic Web and the requirement for tagging capabilities in cloud storage, but let's save that discussion for a future post dedicated to just that topic.


2 TrackBacks

TrackBack URL: http://cloudstoragestrategy.com/cgi-bin/mt/mt-t.cgi/15

The acquisition of Wind River by Intel should not come as a surprise for anyone who has been paying attention to the rapid evolution of the online experience. We know for example that the future of electronics is collaboration, sharing,... Read More

Business Service Management (BSM) is a process, a mindset, not a product (as Peter Armstrong would say) so it is not a technology in the first place.  It is strategic, however, so let's take a quick look at each of... Read More

Leave a comment

Sponsors

About this Entry

This page contains a single entry by Steve Lesem published on April 14, 2009 8:59 PM.

An Introduction to Cloud Computing and Business Model Disruption was the previous entry in this blog.

General Electric: Cloud Testing 1,2,3... is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.